With the world visiting Salt Lake City for the 2002 Winter Olympics, major companies like Usana wanted to showcase the role they played in the Olympic experience.

Usana sponsors speedskaters from the United States and Canada, and asked us to design some grand format displays that would catch everyone's attention.

We chose to use grand format printing on perforated vinyl so that those inside the building could still see through their windows. It has proven to be durable and effective.